From Scatter Brain to Hyper-Organized: How I Use Mind Maps for Content Creation

A few weeks ago, we were all sitting around the table, enjoying a glass of wine and some rare quiet time (the kids were asleep and my husband’s buddy was over). I started describing some of the projects I had started and happily handed over, and how once I’ve created a project I rarely feel a deep attachment to it. I enjoy creating something, running it through once or twice, and then handing it over for someone else to run. Continue reading “From Scatter Brain to Hyper-Organized: How I Use Mind Maps for Content Creation” →

How to Improve your Content and Engage More Readers

Would you like to engage with your readers rather than just talk at them?

By now you’ve probably heard that engaging, well-written content is the key to establishing a memorable, trustworthy brand. Whether you’re writing website copy, a blog post, or case studies, good storytelling builds active readership and, over time, turns those readers into customers.

Here are 7 important tips, adapted from my Blog Writing Checklist, that can put into immediate action to help elevate your content today: Continue reading “How to Improve your Content and Engage More Readers” →

Rebrand Cities + Automattic Pop-Up Salon Presentation

Here are the slides of my presentation given during the Rebrand Cities + Automattic Pop-Up Salon in Detroit, May 18, 2017. Links to the resources mentioned during the presentation are below.

Links

Example mindmap of 52 content topics:

52 Podcast Topics 2012-2013 by Cesar Abeid